Sandy Beach Doll is the first doll made for the water. When we met the Sandy team, they had an outdated brand identity and an inventory of thousands of dolls they were struggling to move for years. We stepped in to create a whimsical and cute-as-heck visual identity to give Sandy a glow-up. Equipped with a new logo, brand styles, packaging, photography, email designs, and a completely revamped Shopify site, we relaunched Sandy and sold through the inventory of dolls in a matter of weeks!